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Procter & Gamble

This article was originally published in The Rose Sheet

Executive Summary

Global technology of aculyn 44 and 46 licensed to International Specialty Products for use in hair and skin care products under nine-year agreement announced March 12. Thickening agents are marketed by ISP and produced by Rohm & Haas under their personal care strategic/marketing alliance. ISP gains worldwide distribution rights for use of the P&G technologies across all trade channels, firm says. Technology licensing is part of P&G strategy to increase shareholder value. Procter uses only 10% of its 27,000 technologies created in its $2 bil. R&D department. Additional licensing deals with competitors under consideration, consumer goods firm says. P&G plans to make thousands of technologies available for licensing worldwide (1"The Rose Sheet" Oct. 9, 2000, p. 12)

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