Mat; Fragrance Supported With 1 Mil. Samples In Select Distribution
This article was originally published in The Rose Sheet
Executive Summary
Fashion engineer Masaki Matsushima's premiere fragrance Mat; is bowing now in limited U.S. distribution at 33 Nordstrom doors on the East and West coasts in addition to Jeffrey in New York City.
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Mat
Fashion designer Masaki Matsushima extends premier fragrance with Perfumed Bath and Shower Gel and Perfumed Body Lotion. Bowing in department stores in October, additions are formulated with similar notes as Mat women's fragrance: mango and bamboo top notes; lotus flower, white rose, jasmine and mint middle notes; and musk and reed wood bottom accords. Shower gel ($35) and body lotion ($45) are packaged in tubes decorated with white dots. Mat debuted in 33 Nordstrom doors in April (1"The Rose Sheet" April 16, p. 9)
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