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This article was originally published in The Rose Sheet

Executive Summary

Eyecings creamy eye colors, joining makeup artist-inspired cosmetics line in May, are "easy to spread and dry to a soft, smooth, slightly light-reflective finish," firm claims. Packaged in convenient pump dispenser, Eyecings will be available in eight shades with frosting-inspired names such as Butter Cream, Caramel Glaze and Blueberry Drizzle. Priced at $16 apiece, products will debut at Henri Bendel, E6 Apothecary, JD's Cosmetics and on Beauty.com. Tarte line originally launched in September (1"The Rose Sheet" July 31, 2000, p. 8)

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