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Zirh Product Portfolio Will Double With Fragrance, Sun Care Launches

This article was originally published in The Rose Sheet

Executive Summary

Zirh Skin Nutrition is more than doubling its product offerings under a strategy developed with parent Shiseido. The prestige men's skin care company, which marketed 12 SKUs at the time of the Shiseido acquisition last year, expects to offer 29 by the end of 2001, according to Exec VP-Sales & Marketing Brian Robinson.

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