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Anthony Logistics Sun, Fragrance Extensions Under Development

This article was originally published in The Rose Sheet

Executive Summary

Anthony Logistics For Men will expand its collection of men's grooming products by 35% this year, building its current 30 SKUs to approximately 42, President Anthony Sosnick said.

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Anthony Logistics

Premiere eye cream joins men's grooming line this fall. Formulated with wheat protein, shea butter, glycerin, cucumber, green tea extract, vitamin E and caffeine to reduce puffiness, dark circles and smooth fine lines, fragrance-free cream will retail for $30. Electric Pre-Shave Solution for all skin types ($12) and Razor Burn Repair aftershave balm ($22) also debuting for fall as two of 13 introductions designed to "take basic care line to next level," CEO Tony Sosnick says. Firm also will make foray this fall into razors and shaving stand category. Anthony Logistics will triple distribution to 150 doors by end of 2001. Firm also in process of marketing premiere fragrance likely to be called Anthony (1"The Rose Sheet" April 23, p. 5)

Anthony Logistics

Premiere eye cream joins men's grooming line this fall. Formulated with wheat protein, shea butter, glycerin, cucumber, green tea extract, vitamin E and caffeine to reduce puffiness, dark circles and smooth fine lines, fragrance-free cream will retail for $30. Electric Pre-Shave Solution for all skin types ($12) and Razor Burn Repair aftershave balm ($22) also debuting for fall as two of 13 introductions designed to "take basic care line to next level," CEO Tony Sosnick says. Firm also will make foray this fall into razors and shaving stand category. Anthony Logistics will triple distribution to 150 doors by end of 2001. Firm also in process of marketing premiere fragrance likely to be called Anthony (1"The Rose Sheet" April 23, p. 5)

Zirh Product Portfolio Will Double With Fragrance, Sun Care Launches

Zirh Skin Nutrition is more than doubling its product offerings under a strategy developed with parent Shiseido. The prestige men's skin care company, which marketed 12 SKUs at the time of the Shiseido acquisition last year, expects to offer 29 by the end of 2001, according to Exec VP-Sales & Marketing Brian Robinson.

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