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This article was originally published in The Rose Sheet

Executive Summary

Reflections extensions include Concealer, Self Tanner and Face and Body Bronzer formulated with same patented Melasyn technology as foundation, skin care line, L'Oreal division says. Debuting in April in department stores, concealer will retail for $18, while bronzer and self-tanner will cost $22 each. Melasyn technology, developed by John Pawelek, PhD, Yale University, uses skin's melanin, natural light to give "glow and appearance of perfectly matched skin tone," company claims. Reflections originally debuted last July targeted to women over 40 (1"The Rose Sheet" July 17, 2000, p. 5)

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