FDA commissioner
This article was originally published in The Rose Sheet
Executive Summary
Appointment not likely for "several months," HHS Secretary Tommy Thompson maintains during National Press Club appearance April 17. "We are looking for researchers, and we want to get some input from some of the research organizations, so that is going to take a little bit longer," he states, citing lengthy procedural issues in nomination process. Same-day New York Times editorial by former FDA Deputy Commissioner for Policy William Schultz links nomination delay to Bush Administration's interest in re-reviewing safety of abortifacient RU-486, encourages Administration to "bite the bullet" and "get on with the business of nominating" a commissioner
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says