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Lauder Relies On Experienced Intuition With U.S. Fragrance Launch

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder is gearing up to introduce its women's fragrance Intuition in the U.S. this spring, following the scent's European debut last year. The fragrance will bow exclusive in Saks Fifth Avenue in April before rolling out to full distribution in August.

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