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This article was originally published in The Rose Sheet

Executive Summary

New manufacturing plant, distribution center and call center open "to keep up with demands," customized beauty site maintains. Distribution/call center are based in greater Cincinnati area to effectively ship products throughout U.S. Reflect.com has outgrown its current facility based on patent-pending real-time technology, firm says. Since launching in 1999, San Francisco firm has fulfilled more than 1 mil. orders. Reflect.com most recently expanded its beauty offerings into eye category (1"The Rose Sheet" Feb. 12, p. 16)

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