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Jockey Gets Physical With Foray Into Beauty Arena

This article was originally published in The Rose Sheet

Executive Summary

Intimate and sports apparel brand Jockey will make its foray into beauty in October with the introduction of Physical, a 14-SKU fragrance line for men and women, licensee Parlux Fragrances said at the Cosmoprof exhibition in Bologna, Italy April 20-23.

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Parlux Fragrances

Net sales for fiscal year ended March 31 increased 3.8% to $68.9 mil., largely due to new distribution, Fort Lauderdale, Fla. firm says. Sales to "unrelated" customers were up 29%, while sales to related parties decreased 27% during the year, confirming "acceptance of our products in both domestic and international markets," firm says. Net income rose 1.4% for the year to $3.9 mil. Fourth quarter net sales fell 2% to $14.8 mil. and net income dropped 34.7% to $620,000. Parlux holds fragrance licenses to Perry Ellis, Fred Hayman Beverly Hills and Ocean Pacific. Company recently launched new fragrance line, Physical, under Jockey brand (1"The Rose Sheet" April 30, p. 6)

Parlux Fragrances

Net sales for fiscal year ended March 31 increased 3.8% to $68.9 mil., largely due to new distribution, Fort Lauderdale, Fla. firm says. Sales to "unrelated" customers were up 29%, while sales to related parties decreased 27% during the year, confirming "acceptance of our products in both domestic and international markets," firm says. Net income rose 1.4% for the year to $3.9 mil. Fourth quarter net sales fell 2% to $14.8 mil. and net income dropped 34.7% to $620,000. Parlux holds fragrance licenses to Perry Ellis, Fred Hayman Beverly Hills and Ocean Pacific. Company recently launched new fragrance line, Physical, under Jockey brand (1"The Rose Sheet" April 30, p. 6)

Parlux Fragrances

Licensing agreement with Jockey will lead to major fragrance launch in fall 2001, Ft. Lauderdale, Fla. distributor and manufacturer says after signing agreement with intimate apparel company. Fragrance, targeted to consumers with "health- and fitness-oriented lifestyle," will be sold in department and specialty store doors as well as Jockey's proprietary stores, company maintains. Additional fragrances will follow. Parlux Fragrances holds license to manufacture and distribute Perry Ellis, Fred Hayman Beverly Hills and Ocean Pacific

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