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Mambo Tapping Into La Vida Latina; $20 Mil. Launch Includes Spanish Ads

This article was originally published in The Rose Sheet

Executive Summary

Liz Claiborne Cosmetics' new Latin-inspired Mambo fragrance duo will be supported with a $20 mil. launch campaign including the company's first "full-blown" effort targeting Spanish-speaking consumers. The budget will support ads and promotions from September through December.

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