This article was originally published in The Rose Sheet
Flowers 16-SKU skin care line of cleansers, exfoliators and moisturizers enriched with plant extracts of hibiscus, cornflower, Chinese water-lily, magnolia and mimosa tenuiflora will be available in normal/combination and combination/oily skin formulas. Passion summer color collection debuting in June includes Tube Lip Color ($13) in six shades - Rose Jam, Tender Rose Jam, Fuchsia Jam, Cherry Jam, Strawberry Jam and Grape Jam - and Eye Frosted Jelly ($10) in four shades - Frosted Silver, Frosted Light Pink, Frosted Violet and Frosted Glycine, Italian firm says. Blush-Frosted Jelly ($13) will be available in two hues, Frosted Rose and Frosted Jam. Collection also includes Eye-Colour Flakes ($13), All Over Wet face and body gel ($20) and Tattoo Stick ($13), a chalk that produces metallic-sheen on face and body in three colors: Acid Green, Crazy Fucsia and Crazy Turquoise
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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