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Clairol

This article was originally published in The Rose Sheet

Executive Summary

"What is Beauty?" survey shows brown is preferred hair color shade for teenage girls and women, while men are more likely to choose black, firm says. Conducted by The Harris Poll, survey questioned more than 3,600 men, women and teen girls on definition of beauty today. Nearly three-quarters of adult respondents strongly agreed it is difficult for a woman to feel beautiful if she does not like the way her hair looks, according to the survey, released May 8. Study also found an emphasis on individuality in beauty. Survey is in line with Clairol's new umbrella advertising campaign tagged "A beauty all your own," celebrating individuality (1"The Rose Sheet" March 19, p. 5)

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