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L'Oreal BioMedic Purchase To Expand Skin Care Sales Through MDs

This article was originally published in The Rose Sheet

Executive Summary

The acquisition of Phoenix, Ariz.-based BioMedic by L'Oreal USA will increase the cosmetic giant's currently limited U.S. presence in direct-to-physician skin care product sales as well as continue to build the company's global portfolio of "dermocosmetics," L'Oreal said. Announced May 9, the transaction is expected to close in the next two months.

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Marketing In Brief

Wet Seal: Seal Glamour cosmetics line bowing now in 180 Wet Seal stores nationwide, Foothill Ranch, Calif. specialty retailer announces. Collection comprises about 20 different items including lip gloss, chunky eye pencils and nail polishes in colors named Gossip, Dance, Kiss and Laugh. Items range in price from $5.50 to $16.50. In-store, pink and white kiosks with stools and mirrors will promote sampling of the line, company notes. Wet Seal will promote new line beginning in April with Saturday makeover parties given by makeup artists...

Marketing In Brief

Wet Seal: Seal Glamour cosmetics line bowing now in 180 Wet Seal stores nationwide, Foothill Ranch, Calif. specialty retailer announces. Collection comprises about 20 different items including lip gloss, chunky eye pencils and nail polishes in colors named Gossip, Dance, Kiss and Laugh. Items range in price from $5.50 to $16.50. In-store, pink and white kiosks with stools and mirrors will promote sampling of the line, company notes. Wet Seal will promote new line beginning in April with Saturday makeover parties given by makeup artists...

L’Oréal sales

North American cosmetics sales increase 14% to $3.75 bil. (€1=$.88) in 2001 including currency effects, French firm reports Jan. 23. Sales in Western Europe were up 5.6%, while sales in the rest of the world rose 8.8%. Consolidated sales reached $12.06 bil., representing an increase of 8.4% over the prior year. L'Oréal acquired Biomedic skin care and Colorama makeup in 2001 (11"The Rose Sheet" May 14, 2001, p. 6 and 22"The Rose Sheet" July 9, 2001, In Brief)...

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