Skin Nutrients
This article was originally published in The Rose Sheet
Executive Summary
Long-term, double-blind studies on effect of nutrient supplementation on skin functions are recommended by Dutch researchers in review article in May issue of American Journal of Clinical Nutrition. Such research "may be important to substantiate claims and to offer an alternative to existing topical approaches for maintaining long-lasting healthy skin," Esther Boelsma, et al., TNO Nutrition & Food Research, Netherlands, advise. Authors analyzed studies published over last 20 years on effect of vitamins, carotenoids and polyunsaturated fatty acids on photoprotection, cutaneous immune response. Studies of PUFAs for atopic dermatitis, psoriasis also examined. Benefits shown through in vitro studies "difficult" to extrapolate to in vivo setting, Boelsma et al. note
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says