This article was originally published in The Rose Sheet
Beachfront interviews with 64 participants demonstrate "several factors" that suggest sunburn is not due to sunscreen failure, but rather failure to use sunscreen properly and to reapply it after swimming, Mandy Wright, et al., University of Texas Medical Branch at Galveston, report in May Journal of the American Academy of Dermatology. Sunscreen manufacturers could "potentially improve product effectiveness by designing packaging or dispensers that would permit users to better judge the amount of sunscreen applied and by suggesting the amount...needed for adequate protection on their labels, possibly based on a height and weight table," researchers conclude
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says