This article was originally published in The Rose Sheet
Wellness Aromatherapy Citrus Awakening collection includes Ethereal Essential Oil, Aromatic Cologne Mist, Crystal-Clean Glycerin Soaps, Walnut Cleansing Body Scrub and Sheer Aloe & Ginseng Lotion, firm says. Products contain blend of mandarin, neroli, lavender and ylang ylang essential oils. Lavender Calm bath and body collection comprises Ethereal Essential Oil, Aromatic Cologne Mist, Pure & Creamy Glycerin Soaps, Hydrating Sea Spa Body Wash, Hydrotherapy Marine Mineral Salts, Moisture Milk Fluid Body Cream and Relaxing Massage & Body Oil. Formulas fuse lavender, chamomile, rose and calendula essential oils. Products presented in apothecary-style clear bottles, topped with white dispensing or matte silver signature caps, Terra Nova says. Available now, retail prices range from $12 to $30
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says