European FiFi
This article was originally published in The Rose Sheet
Executive Summary
Lolita Lempicka Au Masculin and LVMH's Flower by Kenzo voted men's and women's Fragrance Foundation European Fifi winners in France, while Wella's Gucci Rush For Men and Bulgari's Blu won in Germany. L'Oreal's Ralph Lauren Romance for men and Bulgari Blu were Fifi winners in Italy. Spain winners include men's scent Basi Homme by Armand Basi and Agua by Lowe, and in UK, winners were Jean Philippe's Paul Smith for men and L'Oreal's Lancome Miracle. Finalists from each country will be eligible for men's and women's European Fragrance Star of the Year award, which will be announced at Fifi Awards ceremony June 5
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says