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European FiFi

This article was originally published in The Rose Sheet

Executive Summary

Lolita Lempicka Au Masculin and LVMH's Flower by Kenzo voted men's and women's Fragrance Foundation European Fifi winners in France, while Wella's Gucci Rush For Men and Bulgari's Blu won in Germany. L'Oreal's Ralph Lauren Romance for men and Bulgari Blu were Fifi winners in Italy. Spain winners include men's scent Basi Homme by Armand Basi and Agua by Lowe, and in UK, winners were Jean Philippe's Paul Smith for men and L'Oreal's Lancome Miracle. Finalists from each country will be eligible for men's and women's European Fragrance Star of the Year award, which will be announced at Fifi Awards ceremony June 5
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