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Fragrance trends

This article was originally published in The Rose Sheet

Executive Summary

Building awareness of "odour pollution" in areas such as retail and restaurants will lead to increased fragrance use in public spaces "to evoke certain moods or feelings," Fragrance Foundation predicts in Fall/Winter Trends Forecast. "We will see an increase of fragrance usage in public spaces to evoke certain moods and feelings," report says. Retail outlets, which will be the "greatest growth area for fragrance," will incorporate "uplifting and stimulating [scents], encouraging consumers to shop." Fragrance Foundation also predicts wellness will be dominant growth area for all fragrance products



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