Fragrance trends
This article was originally published in The Rose Sheet
Executive Summary
Building awareness of "odour pollution" in areas such as retail and restaurants will lead to increased fragrance use in public spaces "to evoke certain moods or feelings," Fragrance Foundation predicts in Fall/Winter Trends Forecast. "We will see an increase of fragrance usage in public spaces to evoke certain moods and feelings," report says. Retail outlets, which will be the "greatest growth area for fragrance," will incorporate "uplifting and stimulating [scents], encouraging consumers to shop." Fragrance Foundation also predicts wellness will be dominant growth area for all fragrance products
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says