Sunscreen performance
This article was originally published in The Rose Sheet
Executive Summary
Seven sunscreens that provide "excellent" protection, meaning they meet SPF claims and block nearly 100% of UVA rays, cost under $1 per fl. oz. according to review of 25 sunscreens in June issue of Consumer Reports. Walgreens Ultra Sunblock, Rite Aid Sunblock, Hawaiian Tropic 15 Plus Sunblock and Playtex' Banana Boat Sport Sunblock among effective, low-cost sunscreens, magazine says. Schering-Plough's Coppertone Sport Sunblock and Johnson & Johnson's Neutrogena UVA/UVB Sunblock among 16 rated "excellent," but cost $4.79 and $2.17 per fl. oz., respectively. Two sunscreens, Banana Boat Quick Blok Sport Sunblock and Neutrogena UVA/UVB Sunblock "did not meet SPF claim but protected at a level above SPF 15 and blocked nearly 100% of UVA"
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says