Bourjois
This article was originally published in The Rose Sheet
Executive Summary
Coup de Theatre "extra lengthening and ultra thickening" dual-ended mascara bowing in September. One end contains white mother-of-pearl, creamy lengthening base formulated with cerofibrillar complex of wax, nylon and silica fibers, while other end provides colored wax for volume and pro-vitamin B5 to strengthen lashes, Parisian firm says. Available in four shades, mascaras will retail for $16 apiece. Secret d'initiees 2-in-1 lipstick pencil provides thick pencil for coating lips and fine one for lining in same shade. Priced at $13 each, pencils will be available in 14 pearly shades such as Coeur de Prune, Goutte de Cafe and Peche Frappee. Bourjois products available at Sephora and select Bloomingdale's, Macy's, Rich's and Burdines
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says