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L'Oreal

This article was originally published in The Rose Sheet

Executive Summary

Interactive Online Makeover Tool, developed by Ezface.com, will enable L'Oreal customers to apply cosmetics on photograph of their face through several L'Oreal brand sites in August, L'Oreal says. Users who send a digital photo to participating brand sites can retrieve photo and test makeup online with password. Consumer testing of EZ Face technology found it improves consumer education, strengthens brand loyalty, increases site traffic and stimulates purchases, firm says. Technology debuted for L'Oreal during Cannes film festival in May and is launching with L'Oreal Paris in June. EZ Face can extend amount of time consumers spent on cosmetic manufacturers' sites by between 30 minutes and two hours, EZ Face maintains (1"The Rose Sheet" July 31, 2000, p. 9)

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