Crest
This article was originally published in The Rose Sheet
Executive Summary
WhiteStrips "could be a well over $100 mil." product and has potential to "redefine landscape for oral care," P&G President & CEO A.G. Lafley said. Available now in mass, food and drugstores nationwide, Crest WhiteStrips being promoted with "Art Restore" TV ad campaign breaking now and touting product's ability to restore teeth to "original beauty and whiteness," firm says. Print campaign slated to launch in August. Strips have been available online and through participating dentists since August (1"The Rose Sheet" Sept. 25, 2000, p. 11)
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