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Avon

This article was originally published in The Rose Sheet

Executive Summary

Little Black Dress women's fragrance opens with honeysuckle, cyclamen, apricot blossom and African ginger accords. Heart of "sensuous" floral notes such as pink peony, Indonesian jasmine, ylang ylang and Tahitian gardenia dries down to base of "signature" milkwood accord, as well as Japanese plum, sandalwood, tonka bean and cashmere musk, firm says. Gold juice, positioned as "classic" scent, will be housed in feminine, modern flask topped with gold and black cap (1"The Rose Sheet" May 14, p. 4). Available in October through Avon reps, online and at more than 50 Avon Beauty Centers nationwide, 1.7 oz. edp will retail for $22.50. "Comprehensive" sampling at counter and print ads in six major books will support launch. As part of introduction, Avon also will auction on Ebay little black dresses donated by celebrities, with proceeds benefiting breast cancer research

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