HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By



This article was originally published in The Rose Sheet

Executive Summary

Mascara and Sheer Colour Cream are latest additions to quirky color cosmetics brand. Bowing now, water-resistant mascara in shades such as Jet Black, Ebony Brown, Goddess Green and Amethyst, has "smooth, creamy application" that thickens and lengthens lashes, firm says. Sheer Colour Cream multi-purpose makeup designed to accent and highlight. Each pocket-sized pot of color, ranging from Glow (sheen) to Dewy (pink) respectively, to Sun Kissed (dark pink), is infused with lavender essential oil. Launch of mascara and cream, retailing for $14 and $13, in line with CEO Natalie Bloom's goal of creating full color collection (1"The Rose Sheet" Oct. 11, 1999, p. 8). Bloom will introduce one new item each month, including premier liquid foundation and concealer sticks. Trio Eye Shadow Kits and Lip Gloss Kits slated for fall introduction. Bloom is negotiating distribution expansion from specialty outlets to upscale department stores

You may also be interested in...

Bloom To Cultivate Color Cosmetic Offerings In 2000

The niche aromatherapy company Bloom will focus on creating a full color cosmetics line over the next several years to capitalize on the most profitable part of its business, Bloom founder and Managing Director Natalie Bloom said.

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts