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Donna Karan

This article was originally published in The Rose Sheet

Executive Summary

Cashmere Mist perfume debuting in Nordstrom doors in September; full 1,600-door domestic distribution to follow in November, licensee Estee Lauder says. Cashmere Mist line, which has grown between 15% and 25% annually since 1998, could generate "close to $100 mil. worldwide," firm claims. Perfume is expected to account for approximately 5% of brand's overall sales. Characterized by notes of jasmine, lily of the valley and bergamot, perfume is packaged in a .5 oz. crystal bottle and will retail for $150. Support will include upscale catalog ads

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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