This article was originally published in The Rose Sheet
Cashmere Mist perfume debuting in Nordstrom doors in September; full 1,600-door domestic distribution to follow in November, licensee Estee Lauder says. Cashmere Mist line, which has grown between 15% and 25% annually since 1998, could generate "close to $100 mil. worldwide," firm claims. Perfume is expected to account for approximately 5% of brand's overall sales. Characterized by notes of jasmine, lily of the valley and bergamot, perfume is packaged in a .5 oz. crystal bottle and will retail for $150. Support will include upscale catalog ads
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Weekly Trademark Review