Donna Karan
This article was originally published in The Rose Sheet
Executive Summary
Cashmere Mist perfume debuting in Nordstrom doors in September; full 1,600-door domestic distribution to follow in November, licensee Estee Lauder says. Cashmere Mist line, which has grown between 15% and 25% annually since 1998, could generate "close to $100 mil. worldwide," firm claims. Perfume is expected to account for approximately 5% of brand's overall sales. Characterized by notes of jasmine, lily of the valley and bergamot, perfume is packaged in a .5 oz. crystal bottle and will retail for $150. Support will include upscale catalog ads
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says