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Lancome Exercises Treatment Expansion With AromaFit Debut

This article was originally published in The Rose Sheet

Executive Summary

Lancome's AromaFit "healthy body" treatment collection is expected to add a more youthful appeal to the firm's aromatherapy franchise when the four-SKU line debuts in August, the L'Oreal division said. The line will launch in Lancome's full 2,200-door distribution.

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Marketing In Brief

Lancôme: Aroma Cool Awakening Body Treatment collection replenishes skin with Actipure, a natural extract of hibiscus blossom, as well as essential oils and natural extracts of citrus, jasmine and cedar, L'Oreal division says. Bowing this fall, range features treatment fragrance in 3.3 oz. bottle for $40, as well as moisturizing body milk, which will cost $27 for 6.7 oz. Lancôme launched sister collections Aroma Tonic and Aroma Fit in 1999 and 2001, respectively (1"The Rose Sheet" Jan. 18, 1999, p. 10 and 2"The Rose Sheet" June 18, 2001, p. 4)...

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program




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