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Parfums Givenchy

This article was originally published in The Rose Sheet

Executive Summary

Kenzo Flower to launch in limited domestic distribution at Bloomingdale's in New York City and Nordstrom stores nationwide this fall. "Powdery, floral" fragrance is composed of three accords: "vibrant, floral" top note featuring wild hawthorn and parma violet, "feminine" secondary accord of vanilla and opopanax; and final note of hedione and cyclosal. Flower, which launched in Europe in 2000, will be available in 30 mL ($50), 50 mL ($60) and 100 mL ($80) sizes. Givenchy has hopes new scent, along with popular Michael by Michael Kors and forthcoming Marc Jacobs signature scents, will attain top ranking in their limited distribution this fall ("The Rose Sheet," May 7, p. 3)

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