Belae Brands
This article was originally published in The Rose Sheet
Executive Summary
Hello Kitty health and beauty product license acquired from gift and stationery firm Sanrio for line of products targeting girls and tweens, Los Angeles company says. Debuting now at Target and other mass market retailers, line includes body wash, shampoo, body lotion, bubble bath, adhesive bandages and room fragrances. Liquid hand soap, body mist and shower gel will be added to collection in spring. Products will retail for $1.99-$2.99. Belae Brands currently markets children's line Kid Care and women's personal care line Vitabath. Townley Cosmetics introduced Hello Kitty cosmetics under licensing agreement with Tokyo, Japan-based Sanrio in 1997
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says