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Carson

This article was originally published in The Rose Sheet

Executive Summary

Dark & Lovely Diva gentle formula hair relaxer designed for color-treated hair will debut in October, L'Oreal division announces. Mild formula, which adds moisture and shine to hair, will retail in kits. Ads promoting line will break in first quarter with spokesmodel Mary J. Blige. Dark & Lovely Diva originally debuted as permanent hair color line in 1999

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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