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Lancome

This article was originally published in The Rose Sheet

Executive Summary

Absolue Replenishing Creme and Lotion SPF 15 addresses effects of chronological aging, hormonal fluctuations and photo-aging, L'Oreal division says. Product formulated with ingredients such as wild yam, sea algae and soy extract to combat dry skin, loss of elasticity and radiance, firm claims. Line will target core audience of women in their fifties, as well as younger women affected by skin aging. Consumer testing of Replenishing Creme showed 92% of women found skin more comfortable after four weeks of use, while 80% found improved skin texture and 70% perceived skin to be more radiant, Lancome claims. Absolue Replenishing Creme (1.7 oz.) and Lotion (2.5 oz.) will retail in September for $90 each

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Marketing In Brief

Bulgari scent: Aqua Pour Homme men's fragrance will bow in Neiman Marcus, Nordstrom and Bulgari retail doors in December, followed by a launch in Bloomingdale's, Marshall Field's and Sephora in January and a full rollout in March, jeweler says. Aquatic scent features notes of orange tree leaves, twigs and mandarin blended with Posidonia, an aquatic plant found deep in the sea. Aqua dries down to notes of mineral amber. Fragrance will be available in 1.7 oz. and 3.4 oz. spray bottles, retailing for $48 and $68, respectively. Bath line also will debut including aftershave ($50), shampoo and shower gel ($35) and deodorant ($22)...

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