Lancome
This article was originally published in The Rose Sheet
Executive Summary
Absolue Replenishing Creme and Lotion SPF 15 addresses effects of chronological aging, hormonal fluctuations and photo-aging, L'Oreal division says. Product formulated with ingredients such as wild yam, sea algae and soy extract to combat dry skin, loss of elasticity and radiance, firm claims. Line will target core audience of women in their fifties, as well as younger women affected by skin aging. Consumer testing of Replenishing Creme showed 92% of women found skin more comfortable after four weeks of use, while 80% found improved skin texture and 70% perceived skin to be more radiant, Lancome claims. Absolue Replenishing Creme (1.7 oz.) and Lotion (2.5 oz.) will retail in September for $90 each
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Marketing In Brief
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