Toni Home Perms Reformulation, Repackaging Aims To Make Waves
This article was originally published in The Rose Sheet
Executive Summary
The White Rain Company is retooling the Toni home permanent brand to establish a stronger presence in the value-priced segment of the home perm category, President Gary Raymond said.
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Dippity-Do
Sport hair styling line represented by spokesperson Denver Broncos quarterback Brian Griese, The White Rain Company says. Dippity-Do Sport has been repackaged, reformulated and repositioned to target "younger" men, the Danbury, Conn. company says. The new alcohol-free formula with pro-vitamin B5 protects and adds body to hair, the company notes. The products, including Ultimate Hold Sport Gel, Ultimate Hold Unscented Sport Gel and Ultimate Hold Sport Spray Gel are available now. Two additional products will be added in January
White Rain
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