HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Smell THIS

This article was originally published in The Rose Sheet

Executive Summary

Fragrance distribution to reach 10,000 doors by year-end and 15,000 doors by end of 2002, Quality King Fragrances Director Marketing James Berard predicts. Quality King acquired the fragrance brand in early 2001. Smell THIS distribution shifting from original prestige department store doors to mass market retailers such as Walgreen, CVS and K-Mart, reflecting brands accessibly-priced positioning and teen target audience, Quality King says. Print ads with tag line "Real scents for real people" broke in June in Seventeen and also will appear in YM and Teen People. Smell THIS scents include Raspberry Ice, Cookie Dough, Beach Smells and Fresh Towel Smells. Two additional scents expected to launch next year

You may also be interested in...

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle

Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts