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Anthony Logistics

This article was originally published in The Rose Sheet

Executive Summary

Premiere eye cream joins men's grooming line this fall. Formulated with wheat protein, shea butter, glycerin, cucumber, green tea extract, vitamin E and caffeine to reduce puffiness, dark circles and smooth fine lines, fragrance-free cream will retail for $30. Electric Pre-Shave Solution for all skin types ($12) and Razor Burn Repair aftershave balm ($22) also debuting for fall as two of 13 introductions designed to "take basic care line to next level," CEO Tony Sosnick says. Firm also will make foray this fall into razors and shaving stand category. Anthony Logistics will triple distribution to 150 doors by end of 2001. Firm also in process of marketing premiere fragrance likely to be called Anthony (1"The Rose Sheet" April 23, p. 5)

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