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Mentadent

This article was originally published in The Rose Sheet

Executive Summary

Advanced Care toothpaste supported by FSIs, couponing on pack and in print, Unilever division says. Active ingredients include zinc citrate trihydrate, which fights gum diseases such as gingivitis and plaque, as well as sodium fluoride anticaries agent. Mentadent distribution expanded to include more than 3,600 Family Dollar stores and similar value-oriented venues, company says. Mentadent sales in food, drug and mass outlets fell 20.2% to $92.9 mil. during 52-week period ended June 17, according to Chicago-based Information Resources, Inc. On shelves now, Advanced Care is available in 3.5 oz. pump ($2.87) and 5.2 oz. refill ($2.99), as well as twin refill

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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