This article was originally published in The Rose Sheet
Corporate restructuring of Coty's prestige cosmetics division will reflect improved "cohesiveness across international markets," firm says. Fracoise Mariez promoted to senior VP-international marketing for fragrances from VP-marketing for Jil Sander, responsible for Sander, Davidoff, Chopard, Joop!, Vivienne Westwood and Nikos. Catherine Walsh will join Lancaster Sept. 15 as senior VP, international marketing, cosmetics and American licenses, responsible for Lancaster, Isabella Rossellini, Yue-Sai and Esprit. Walsh previously was with Estee Lauder, where she served as Donna Karan Cosmetics VP of marketing. Stephanie Fitzgerald named VP marketing for Isabella Rossellini and Yue-Sai, reporting to Walsh, while David Daniels promoted to general manager/VP, marketing services
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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