HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Lubriderm

This article was originally published in The Rose Sheet

Executive Summary

Skin Renewal is first non-irritating, age-defying face and body regimen containing poly hydroxy acids in mass market, Pfizer division claims. Marking Lubriderm's foray into anti-aging, six-SKU collection of lotions and creams "protects and corrects the skin while revealing healthy, younger-looking skin," firm says. PHA is proprietary sugar acid that naturally occurs in skin and offers substitute for alpha hydroxy acid and retinoid ingredients, firm says. Bowing now, products will be supported in October with "multi-million" dollar print and TV ads. Promotional support includes on-counter facial testers, extensive in-store and direct-mail sampling and "strong" couponing efforts. Products will cost $7.44-$10.99

You may also be interested in...



Nu Skin Tru Face Revealing Gel Offers Anti-Aging Benefits For Sensitive Skin

Nu Skin is introducing Tru Face Revealing Gel as an anti-aging skin care option for people with sensitive skin, President Lori Bush said during a press event in New York City July 15

Nu Skin Tru Face Revealing Gel Offers Anti-Aging Benefits For Sensitive Skin

Nu Skin is introducing Tru Face Revealing Gel as an anti-aging skin care option for people with sensitive skin, President Lori Bush said during a press event in New York City July 15

Lip Balm, Hand & Body Lotion Sales Gains After Sept. 11 Counter Trend

Lip balm and hand and body lotion retail sales increased 40.5% and 6.4%, respectively, in a comparison of the two months before and after the Sept. 11 terrorist attacks on the U.S., according to data from Chicago-based Information Resources, Inc

UsernamePublicRestriction

Register

PS141439

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel