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Revlon Product Launches Fuel Momentum In Second Quarter

This article was originally published in The Rose Sheet

Executive Summary

Revlon new product introductions helped to build sales momentum in the second quarter with consolidated net revenues up a slight 1.6% to $330.4 mil. on an ongoing operational basis, CEO Jeffrey Nugent told analysts during an Aug. 2 conference call.

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Colorama cosmetics and hair care products sold to L'Oreal for $55 mil. in effort to focus on core brands, Revlon says. Sale includes nail enamel, lip color, shampoo and conditioners sold primarily in Brazil, as well as manufacturing facility in Sao Paulo, firm says. Transaction is expected to close in July. Revlon will continue to market Bozzano and Juveno businesses in Brazil. All three brands were targeted for divestiture, along with Argentinian hair care brand Plusbelle and Revlon's professional portfolio, in 1999 (1"The Rose Sheet" Oct. 4, 1999, p. 4). Plusbelle was sold to Dial for $46.5 mil. and professional business was divested to Colomer Group for $315 mil. in 2000

Revlon High Dimension Hair Color To Be Supported By TV, Print Ads

Revlon High Dimension hair color line, debuting in August, will be supported by a TV and print ad campaign developed by Kirshenbaum Bond & Partners (New York City), Revlon said. Ads will break in late summer.

Almay New Products To Increase Brand Sales 8%-12% In 2001

Almay product introductions in 2001 will fuel an 8%-12% increase in brand sales, Almay Exec VP and General Manager Vanessa Solomon predicted during a Revlon investor presentation Feb. 26.

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