Primal Elements Spa Collection Marks Entry Into Treatment Category
This article was originally published in The Rose Sheet
Executive Summary
Primal Elements is building on its existing soap and candles business with the introduction of Primal Spa, a nine-SKU treatment collection expected to generate $2 mil.-$3 mil. in first-year sales, CEO Faith Freeman said.
You may also be interested in...
Marketing In Brief
YSL Beaute: Lisse Expert eye and lip anti-wrinkle concentrate comes in "ergonomic, double-tipped" pen with soft applicator on one end and massaging ball on the other. Packaging is designed to maximize the power of the concentrate, YSL maintains. Lisse Expert contains YSL's exclusive gluco-peptide complex, which improves skin's elasticity, firm claims. Bowing in October, item will retail for $45 for .25 oz. Concentrate will be positioned as companion to Lisse Expert anti-wrinkle concentrate, which debuted last year (1"The Rose Sheet" July 9, 2001, Marketing In Brief)...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program