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QVC

This article was originally published in The Rose Sheet

Executive Summary

First brick and mortar retail space in Minnesota's Mall of America places cosmetics in prominent display location, according to TV retailer. Outfitted with broadcast capabilities, 2,500-sq. ft. store will feature rotating roster of cosmetic products, dedicating display space to "several dozen" brands at any given time, including Philosophy, Smashbox and Bare Essentials, QVC says. Minnesota store could be first of several such ventures in strategic "destination" shopping areas, firm states, noting that such plans are tentative
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