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This article was originally published in The Rose Sheet

Executive Summary

Peace of Mind tension-releasing vapor bath, Relaxing massage oil, Cease and De-Stress diffuser and Meditation candle and mints will complete Sensory Therapy aromatherapy line at debut in November. Vapor bath is rich, creamy in-bath product that relieves physical sensations of tightness and tension, while massage oil "relieves beleaguered and bedraggled bodies with help of sweeping strokes and soothing scents" of peppermint, basil and eucalyptus, Estee Lauder division says. Items range in price from $3.50 for mints to $22.50 for vapor bath and candle. Simultaneous with launch, 11-year-old Sensory Therapy line repackaged in pale blue-green containers. Marketing support for new items will include local newspaper ads and inclusion in brand's November catalog, which reaches 250,000 homes. Origins also will disseminate 100,000 samples of 1 oz. vapor bath at counter, firm says

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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