Origins
This article was originally published in The Rose Sheet
Executive Summary
Peace of Mind tension-releasing vapor bath, Relaxing massage oil, Cease and De-Stress diffuser and Meditation candle and mints will complete Sensory Therapy aromatherapy line at debut in November. Vapor bath is rich, creamy in-bath product that relieves physical sensations of tightness and tension, while massage oil "relieves beleaguered and bedraggled bodies with help of sweeping strokes and soothing scents" of peppermint, basil and eucalyptus, Estee Lauder division says. Items range in price from $3.50 for mints to $22.50 for vapor bath and candle. Simultaneous with launch, 11-year-old Sensory Therapy line repackaged in pale blue-green containers. Marketing support for new items will include local newspaper ads and inclusion in brand's November catalog, which reaches 250,000 homes. Origins also will disseminate 100,000 samples of 1 oz. vapor bath at counter, firm says
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says