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Blue Q

This article was originally published in The Rose Sheet

Executive Summary

Balls bath and body line for men strengthens Pittsfield, Mass. marketer's presence in men's grooming category. Scented with lemon and oakmoss, Balls soap, body wash, wash cloth, skin protector and soap and wash cloth set reaching specialty doors now. Products range from $8.50 for vegetable-based soap to $17.50 for soap and wash cloth set. Blue Q also markets Mr. Pit Stop and Tough Guy brands for men

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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