Cheeky Chimp
This article was originally published in The Rose Sheet
Executive Summary
Novel white and milk chocolate-scented bath and body line slated to bow exclusively in Fred Segal in October before rolling out to high-end gift stores, marketer/distributor Chocolate Fish says. Introduced at the International Gift Fair in New York City Aug. 18-23, Milk and White Chocolate Soap, Chocolate Bath Gel, Chocolate Hand and Body Lotion, lip balms, face masks and facial sprays range in price from $7.50 for soap to $30 for body lotion and shower gel gift box. Packaging features picture of smiling chimpanzee. Collection created by Natural Products (London), which also developed We Live Like This bath and body collection
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says