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CVS

This article was originally published in The Rose Sheet

Executive Summary

Healthy Women comprehensive in-store kiosks offer health information and products advise highlighting health and wellness concerns that affect women, who represent CVS' "core customer," retailer says. Positioned in "heavy trafficked" beauty aisles of 1,900 CVS doors in top markets nationwide, including New York, Chicago, Philadelphia and Washington, D.C., "one-stop learning resources" feature new health theme every two months. Health information available was prepared in conjunction with Partnership for Women's Health at Columbia University, New York City

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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