Dirty Girl
This article was originally published in The Rose Sheet
Executive Summary
Quirky personal care line expanded by marketer Blue Q with Shimmer Powders in Smart Cookie, Sizzle Miss and Pinch Me Pink for $14.95 apiece. Also introduced at International Gift Fair were Liquid Hand Soap ($9.95) in brand's signature scent and Salt Scrub ($24.95) combining avocado, almond, rosehip and pistachio oils with cocoa and shea butter. Company also extending Dirty Girl color cosmetics line with lash-lengthening mascara in black for $12. Ann Taintor collection of soaps, compacts and creams slated to bow in January, firm says
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says