Dr. Hauschka
This article was originally published in The Rose Sheet
Executive Summary
Firming Mask rose-derived facial treatment for mature skin aims to "strengthen and rejuvenate" normal, dry or sensitive skin types, firm says. Combining almond oil, beeswax and mango butter with extracts of pansy and marshmallow, treatment "nourishes and smoothes" skin, according to Dr. Hauschka. To be available in September, a 1 oz. bottle of Firming Mask will retail for $34.50. Additionally, Oily/Impure Daily Face Care Kit ($16.95) includes sample sizes of products for acne prone skin, including Cleansing Cream, Clarifying Toner and Normalizing Day Oil, in addition to Facial Steam Bath and Cleansing Clay Mask
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says