Jaqua Girls
This article was originally published in The Rose Sheet
Executive Summary
Tub Queen bath and body container includes body lotion, bath gel, rose petal bath salts, bath oil and headband. Scented with lavender, products packaged in decorative tub, which will retail for $37.50. Body Mud tub includes Coffee Body Scrub, formulated with aloe vera, apricot kernel oils to "tone and soften" skin, Santa Barbara, Calif.-based firm says. Additional items in spa kit, priced at $29, are natural bath mitt, French Clay Mud Mask and Rice Green Tea Lotion. Love Love Love kit for couples includes lavender bath salts and jojoba moisturizing lotion, while Solo Goddess kit comprises French Clay Mud Mask, jojoba body lotion and aromatherapy spa spray. Each kit will retail for $17.50. Products will debut in specialty stores including Sephora in October
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says