HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Shiseido Qiora Spa Focus Expands With Department Store Entry

This article was originally published in The Rose Sheet

Executive Summary

Shiseido is expanding its Qiora prestige skin care and cosmetics collection into a limited number of department stores in the fall to slowly build distribution of the brand, the company said.

You may also be interested in...



Qiora distribution

Shiseido closed its New York City Qiora Center for Total Beautification in February as part of a business realignment, Japanese firm says. Based on sales and consumer response, Qiora will be sold in the U.S. exclusively in 70 independent perfumeries, Shiseido adds, noting it has also phased out its limited department store distribution. Strategy "will allow the company to focus its resources in a distribution channel that has demonstrated high growth potential and high consumer acceptance," the company states. Qiora launched in the New York City store in 2001 and later expanded into limited department store distribution in places like Saks Fifth Avenue and Bergdorf Goodman (1"The Rose Sheet" Aug. 27, 2001, p. 4). Department store distribution in the last year had been fewer than 10 doors...

Qiora distribution

Shiseido closed its New York City Qiora Center for Total Beautification in February as part of a business realignment, Japanese firm says. Based on sales and consumer response, Qiora will be sold in the U.S. exclusively in 70 independent perfumeries, Shiseido adds, noting it has also phased out its limited department store distribution. Strategy "will allow the company to focus its resources in a distribution channel that has demonstrated high growth potential and high consumer acceptance," the company states. Qiora launched in the New York City store in 2001 and later expanded into limited department store distribution in places like Saks Fifth Avenue and Bergdorf Goodman (1"The Rose Sheet" Aug. 27, 2001, p. 4). Department store distribution in the last year had been fewer than 10 doors...

Shiseido Hair Care Test Market Kicks Off In 100 Doors

Shiseido is test marketing a hair care collection in a limited number of the company's top U.S. doors in October. Of Shiseido's 760 retail locations, the hair care line is bowing now in approximately 100 outlets, including Bloomingdale's, Macy's and Nordstrom doors.

Related Content

UsernamePublicRestriction

Register

RS009565

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel