Guerlain
This article was originally published in The Rose Sheet
Executive Summary
Treasure Chest collection of five .17 oz. deluxe miniature replicas of most popular Guerlain fragrances, including Shalimar, Samsara and Mahora, packaged in keepsake box for $39.50. Red Fusion limited-edition Meteorites makeup collection includes shades of red, pink and silver for lips, eyes, cheeks and nails. Bowing in November, Red Fusion includes Voyage Compact in flesh, red and pink tones for $145, Powder Pearls for $42 and Special Effects Lip Gloss in pearly garnet red for $19
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says