Unilever
This article was originally published in The Rose Sheet
Executive Summary
Kellie Como to VP-fragrance development from director of fragrance development. In her new position, Como will oversee fragrance innovation and brand development for all Unilever Prestige brands, including Nautica, BCBG Max Azria and Vera Wang. Como will report directly to Unilever Prestige President Laura Lee Miller. Prior to the appointment, Como worked for Intimate Brands' Bath & Body Works and Victoria's Secret, as well as at Unilever Home & Personal Care, where she worked in Ponds R&D
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says